Website
Project Overview
Built with
Vision & Mission
The Development
The ISM website was developed using Visual Studio Code with HTML, CSS, JavaScript, and Next.js, alongside a WordPress CMS for content management. The build focused on a fast, responsive, and scalable platform with optimised performance and a streamlined booking system. Analytics and conversion tracking were integrated, contributing to a 50% increase in conversion rates and a 40% rise in online bookings, demonstrating the effectiveness of the improved user experience.
Objectives
The project focused on increasing bookings, improving navigation, enhancing mobile performance, and building a consistent brand, supported by analytics integration.
UX & UI Design
Wireframes and designs were created to improve user flow, introduce a modern visual style, and add clear CTAs like “Book Now” and “Start Learning.”
Optimization & Integration
SEO, analytics, and conversion tracking were integrated. The booking system was simplified to reduce friction and improve completion rates.